Stories that live
beyond the frame.
C O N C E P T / C O N T E N T / D E S I G N / E X P E R I E N C E
L'OUEST
A modern haircare brand rooted in effortess beauty and a French-inspired sensibility. I developed and executed the visual direction across e-commerce, content, and digital experience - from building the Shopify site to creating product imagery, social content, branding assets, and campaign materials.
SCOPE
Creative Direction
Shopify Design + Build
Visual Merchandising
Photography + Image Editing
Content Creation
Short-Form Video
Brand Copy
Digital Experience
Tight x Tati
A visual story created for a new Pilates studio in Los Angeles, capturing the energy, movement, and atmosphere behind the brand. I developed the imagery used throughout the website, photographing the studio, clients, and movement in a way that feels both elevated and alive. The work extended into social through short-form video and Reels, creating a cohesive visual language across the brand’s digital presence.
SCOPE
Photography
Creative Direction
Visual Storytelling
Website Imagery
Lifestyle + Movement Photography
Short-Form Video
Reels + Social Content
Content Creation
Arhaus
Created lifestyle content for Arhaus across furniture, dining, tabletop, and seasonal collections. Through styling, photography, and short-form video, I translated the brand’s elevated approach to home into warm, lived-in moments—showing each piece as part of the gatherings and atmosphere of everyday life.
SCOPE
Brand Styling
Photography
Lifestyle Content
Product Storytelling
Short-Form Video
Reels + Social Content
Seasonal Content
Holiday Styling
The Style Club LA
A fashion and lifestyle brand created to inspire a more intentional, expressive everyday style.
I led the creative direction and content strategy, producing campaigns, social content, lookbooks, and brand assets that brought the brand's world to life across digital and physical touchpoints.
SCOPE
Creative Direction
Campaign Concepts
Photography + Styling
Social Content
Graphic Design
Influencer Collaborations
Product Launches
Brand Assets
CONTENT • PHOTOGRAPHY • SOCIAL • BRAND COLLABORATION
HOSPITALITY + LIFESTYLE
A collection of brand collaborations with restaurants, hotels, and lifestyle brands, focused on capturing atmosphere, experience, and the details that make a place feel alive. From social content to campaign imagery, each project is approached with a true sense of place and story.
Work together
Let's tell your story.