Chelsea Froehlich

CREATIVE DIRECTOR · PRODUCER · PHOTOGRAPHER

A Los Angeles–based Creative Director, Producer, and Photographer with an instinct for storytelling, atmosphere, and the details that give a brand its sense of place.

Working across hospitality, fashion, food, interiors, and lifestyle, I create visual worlds that feel considered yet lived-in—shaped by light, setting, texture, people, and the quiet moments that make an image memorable.

Moving fluidly between concept and execution, my work spans creative development, art direction, styling, production, and photography. My background in both creative and operational leadership allows me to bring ideas to life with equal parts intuition and intention.

At the heart of my work is a desire to create imagery that draws people in—evoking a feeling, inviting them into the story, and leaving them wanting to experience the world beyond the frame.